Yext
About the tool
Yext is a digital presence platform that helps businesses manage, optimize, and scale their brand information across search engines, websites, directories, and AI-powered experiences. At its core, Yext is designed to ensure that when customers search—whether via Google, voice assistants, or chatbots—they see accurate, up-to-date details about your business.
One of Yext’s standout capabilities is its AI-powered search interface, which uses natural language understanding to interpret user queries and surface relevant answers. Alongside that, Yext offers tools like Yext Chat, which lets you embed a conversational AI chatbot on your site that answers questions based on your content, collects inputs, and performs configured tasks.
Yext also includes features like Listings Recommendations and Listings Monitoring, which use AI to analyze your business listings and offer corrective guidance to improve visibility and consistency. To help brands compete in the evolving AI search landscape, they also launched Yext Scout, an AI search & competitive intelligence agent that benchmarks visibility and suggests optimizations.
Thanks to its integrated knowledge graph and direct publisher network (200+ integrations), Yext can distribute your brand’s structured data widely, making it “AI-ready” across platforms. In short, Yext helps brands maintain a consistent and searchable presence across traditional and AI search channels. Whether you’re optimizing for local searches, chat assistants, or conversational queries, Yext offers the tools to control and improve how people find and interact with your brand.
